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Asterisk - Asterisk is the world’s premier knee brace manufacturer, with their Cell model being the flagship product. What makes the Cell so unique is the fact that it is the only knee brace designed to be used pre- and post-trauma; most knee braces are for post-trauma use.
Asterisk was started by a group of athletes who had extensive background in the design and use of orthopaedic devices. The motivation behind the formation and growth of the company was, and still is, to bring state of the art protection directly to the athletes, in the form of performance enhancing products.
Asterisk introduced the Cell Knee Protection System 2001 to satisfy the demand for high-level knee protection. The Cell was their first product and by 2005, the Germ had joined it’s already well established stable mate to offer trickle-down technology to kids.
Paralleling the form, fit and function of the best orthopaedic braces, Asterisk’s knee braces are a giant leap forward in design, affordability and protection. The company is committed to maintaining and enhancing the lifestyle of individuals participating in action sports, whilst providing the information need to improve the user’s knowledge of biomechanics of the knee.
Asterisk knee braces are available in a range of sizes and suitable for a multitude of action sports, from snowboarding and skiing to MX and downhill mountain biking
Bell - More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for nearly 50 years.
Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.
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Cinelli - inelli\'s handlebars are chosen by Champions such as Lemond, Fignon, Hinault and Chiappucci, Lance Armstrong and Mario Cipollini and also Di Luca, Freire and Simoni. Cinelli\'s Rampichino (1985) introduce MTB in Italy, Cork Ribbon (1987) reinvents the bicycle ribbon, Spinaci extensions (1996) are used by over 800000 cyclists, Bootleg (2000) challenges the rules and reinvents the concept of street cycling, Ram (2002) revolutions the handlebars. These are the roots of Cinelli. Today Cinelli is mentioned in the Dictionary of Italian Design (Rizzoli, 1999), in the ADI Design Index (2000-2001), and the Corriere della Sera newspaper calls it a cult object in the USA like Ferrari or Vespa (9th January 1999) for producing top of the range handlebars, stems, seatpins and saddles. Since 1997 Cinelli is a division of Gruppo SpA and together with Colombus forms a world recognised production pole in the top level cycling industry. Gruppo\'s factory is based in Caleppio di Settala, 10km east of Milan.
Continental - More than 100 years of experience in the development and production of bicycle tyres has made Continental the outstanding company that it is today. As a result, Continental has accumulated more medals at European, World, and Olympic games than any other brand.
Continental’s unique market position is evident in its product range for cyclists, with tyres designed at the Two-Wheel division’s technology and development centre in Germany. As a global player, Continental has manufacturing plants in Germany and elsewhere in the world, but is passionate about having as much production “Made in Germany” as possible.
Backed up by cutting-edge equipment, Continental’s test engineers have sharp eyes when checking for irregularities, and no detail is too small to escape their attention. Continental subjects competitors’ products to close inspection for strengths and weaknesses, and are thus able to optimise their own new products for maximum performance
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Giro - The year was 1986. Working late nights in his garage, designer and bike racer Jim Gentes created the first lightweight adult cycling helmet – the Prolight. Then he gave it to some of his friends, one of whom just happened to win the Tour de France.
Today, Jim\\\'s philosophy is still alive and well at Giro, who continue to push the limits of helmet design, and test the results on the world\\\'s greatest athletes. This process has produced innovation after innovation: Roc Loc fit systems, Wind Tunnel ventilation, Point of View visors, Roll Cage technology, to name just a few. Of course, innovations mean nothing if they don\\\'t improve the performance of the product. Does it fit? Does it keep you cool? Does it make you feel good? How can it be made better?
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Gore Ride On - GORE™ RideOn® Cable Systems were re-introduced into the United States and Europe in 2007. Since that time, they have quickly become the cable of choice for professional, recreational and serious cyclists. Gore’s patented sealed cable system and superior low-friction coating technology have been designed to provide smooth, reliable shifting and braking – regardless of riding conditions.
W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from high-performance GORE-TEX® fabrics, GORE BIKE WEAR™ and Elixir® guitar strings to medical devices that treat aneurysms. A privately held company whose annual sales exceed $2 billion, Gore is committed to perpetuating its tradition of product innovation that has endured for more than 50 years. Gore focuses its efforts in four main areas: electronics, fabrics, industrial and medical products. The company today claims a manufacturing or sales presence in more than 80 countries, employs more than 8,000 associates and sells thousands of high-performance products in diverse markets around the world.
Madison - Madison has been a leading brand in the British bicycle industry since 1977. Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.
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Mechanix - Back in 1991, they knew right away they had a good thing going with Mechanix Wear Gloves. But when they started out to make the best gloves possible for professional motocross mechanics, they had no idea what kind of revolution they would start.
Before they knew it they had 41 NASCAR teams, F1 crews, Motocross and Supercross teams using the gloves too! They’d like to say it was easy, but it wasn’t. They obsessed. They tested. They toiled. They tested some more. They put their gloves through the toughest situations imaginable to make them better.
The result? Mechanix gloves are now used with confidence by almost every professional race team in NASCAR, Motocross, Supercross, F1, World Superbike, and in just about every other motorsports arena you can think of. Who else uses Mechanix gloves? Mechanics like you!
Red Bull - Hailed as the ‘original’ energy drink, Red Bull first appeared on the Austrian market in 1987 and has since gone from strength to strength, rolling out to the international market in the mid to late 90’s and establishing itself as a truly global brand. There isn’t an action sport in existence which Red Bull hasn’t got strategically placed, highly visible representatives more often than not sitting comfortably towards the top of the rankings. The list of sports in which a Red Bull presence is apparent is endless, including all facets of skate, winter, adventure, aerial, water, bike, ball and motor sports. The brand supports so many of the big names and personalities in core sports, including the Athertons, Travis Pastrana, Ryan Sheckler, Jamie Nicholls, Paddy Graham, Sebastian Keep, Kye Forte, Robbie Maddison, Corey Martinez, Travis Rice, Cyril Despres, Danny Macaskill, James Stewart, Mat Rebeaud, Stefan Everts, Tanner Hall and Daniel Dhers to name but a few!
Marketing aside, Red Bull is an energy drink that works. With its unique combination of ingredients it has been specially developed for times of increased mental and physical exertion. Red Bull Energy Drink has always been, and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, for day or night, for job or fun. People who need more energy learn to value Red Bull and the number of people who do is increasing all the time.
Rema Tip Top - The name Rema Tip Top is synonymous with high quality “made in Germany”, a world of the latest advanced technology, new and revolutionary products.
Rema Tip Top is a global business, part of the Stahlgruber group based in Germany. They offer a complete range of rubber and plastic repair-systems and services for a diverse range of applications; anything from heavy industry to the automotive industry – cars and motor cycles. This wealth of specialisation, knowledge, and experience translates to permanent, high quality repairs to bicycle tyres and tubes.
Manufacturing plants at Poing and Furstenzell in Germany are home to a highly qualified and dedicated team of R&D professionals who develop new materials and techniques to ensure innovation and quality are second to none.
Reflective garments and patches are used in working environments in which people need to be seen easily in both the day and night, such as police, fire or paramedic personnel – and cyclists. In the case of high visibility clothing for use by emergency services on and around roads, garments must conform to BS EN471:1994 High Visibility Warning Clothing – a European Standard introduced in 1994 which sets out exacting specifications for the performance of high visibility garments and accessories. The Standard sets out specific design criteria for each class of garment, with minimum areas of background and retro-reflective materials specified in each case. All Rema Tip Top reflective garments conform to this standard, making us a brand that can be relied on.
Rock Shox - The Earth is Not Flat. RockShox produce the best suspension available, ridden by the worlds best riders. Whether your discipline is in cross country, downhill, 4X, freeride, all mountain, or even dirt jump, RockShox have the suspension platform for you. Offering market leading damping technologies such as Mission Control & Motion Control, ‘on-the-fly’ U Turn & 2-Step instant travel adjustment systems, not to mention numerous ‘BlackBox’ technologies developed directly from the race circuit, RockShox continue to lead the way in all things suspension!
Santini - Santini has graced winners both past and present, in prestigious races around the globe making Santini one of the most recognised cycle clothing brands in the world. Today the SMS logo is instantly recognisable on all UCI podium winners and official clothing of top Professional and National teams. Founded by Pietro Santini in 1965, all Santini Maglifico Sportivo (SMS) products are 100% handmade and designed in Bergamo, Italy. In-house controls ensure quality, service level and some of the most technically advanced cycling apparel in the world. The collection provides high performance and comfort to all who are passionate about cycling, providing the same level of dedication to professionals and amateurs alike. Santini – On the shoulders of champions!
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Sustrans - Sustrans is the UK’s leading sustainable transport charity, working on practical projects so that people can choose to travel in ways that benefit their health and environment. It\\\'s easy to focus on the problems created by increased car use, but Sustrans believes that by working together, we can make life better.
Changing the way we travel now by increasing the amount people walk and cycle will improve our lives in the future. Clearer roads, cleaner air, a healthier environment, improved personal wellbeing and better quality of life – they\\\'re all achievable.
Sustrans runs a number of key projects which have real local impact - imaginative yet practical solutions to transport, environmental, and health challenges. The best known of all Sustrans work is the National Cycle Network, and there is a range of maps available with all the information needed to make use of this network, which now extends to over 10,000 miles and passes within 1 mile of half of the population.
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